STRATEGY FOR SELLING YOUR HOUSE

Objectives

Bob Latigona represents you throughout the listing and selling process with your objectives in mind.

• Obtain the highest market value possible.
• Complete the selling process in a reasonable period of time.
• Accomplish the sale with the least amount of inconvenience to you.
• Professionally market your home using the extensive resources and expertise of  Top Producing Marketing Specialist, "BOB LATIGONA".

The Comparative Market Analysis

Bob will give you a written estimate of market value based on an analysis of:

• Similar Homes For Sale Now. This shows what we are competing against. Buyers compare your home to these.
• Similar Homes Recently Sold. These tell what buyers are willing to pay for this kind of home, in this area, at this time.
• Expired Listings and Similar Homes Unsold For 90 Days or More. This illustrates the Problems of over pricing.

The Marketing Process

     Bob will prepare an individual marketing strategy, including:

• Effectively staging your home for sale, interior and exterior.
• Develop a buyer profile for your home.
• Target-market buyer profile audience.
• Prepare marketing tools, photo, postcard, photo-fact card, Home Book, etc.
• Prepare marketing media mix for targeted buyers.
• Enter onto Multiple Listing System Contact "Top 20%" Brokers in market area.
• Plan & conduct Brokers & public open houses.
• Prepare financing alternatives to aid marketing programs.
• Weekly feedback during marketing process.

Consistent Communications

    You receive regular communication from Bob on his progress in marketing your home, including:

• Market analysis and trends update on comparable sales.
• Buyer and Broker feedback on your property.
• Financing updates.
• Consistent counsel and guidance.

Negotiations

You, the seller, are represented in all transactions. As your  sales professional, Bob will assist with:

• Preparation and review of all documents.
• Counsel you during all stages of negotiations. Prepare a sellers net proceeds estimate.
• Assist in communicating a counter-proposal when necessary.
• Follow through on negotiations to a successful completion.

Financing

In today's ever-changing financial market, we know the best sources for real estate financing.

• Our  Mortgage Services help ensure financing is obtained where a less experienced Broker might fail.
• Bob will assist in qualifying purchasers.
• Bob will follow-up on all financing activities and report back to you on a regular basis.

Escrow and Closing

The transaction is not complete until you receive your net proceeds, the deed is delivered and the buyer takes possession of the property

• Expect thorough follow-up on all aspects of the transaction.
• Depend on continuing communications.
• Anticipate a satisfactory conclusion for all parties.