Marketing Plan for your house

As a seller, you benefit by marketing your property with Long and Foster Realtors, Bob Latigona, and our individually tailored and targeted marketing approach.

Staging the Home

• Bob Latigona will assist you in effectively staging your home.
• Attention to the exterior and interior appearance of your home reduces market time.
• Proper staging increases the opportunity for a faster sale at the highest possible price.
• An outline to assist you in the staging of your home is included in this marketing plan.

Informational Marketing Tools

• Individually prepared marketing tools that enhance the benefits of your home.
• Photo fact cards prepared for buyers and other brokers.
• A "Home Information Book" that has information on your home and community

Area Multiple Listing Service

• Your property is made available to all real estate associates representing other firms.
• Total cooperation with all associate members improves your exposure and marketing position.

Marketing

• Long and Foster Realtors maintains an extensive marketing program that includes print advertising in major local newspapers, magazines, direct mail to targeted potential buyers

Public Open Houses

• Open Houses are held when consistent with our marketing needs.
• They expose your property to potential buyers who would not have otherwise seen the property.
• It guarantees immediate professional assistance to interested parties.
• Allows other brokers to preview for current and future qualified buyers.
• All Associates are invited to preview your home to become familiar with it's features and benefits.
• Open Houses assist in generating immediate interest.
• Our personal presence facilitates marketing and minimizes inconveniences.
• Open Houses provide opportunities to market your home to all Associates working with potential qualified buyers.

Long and Foster For Sale Signs

• A Long and Foster Realtors sign has proven to be an effective way of attracting buyers.
• Our sign indicates a quality property is on the market.
• Buyers are able to follow up on properties they may not otherwise have known about.
• Buyers can contact a professional real estate Associate while interest is high.
• Signs generate more calls than classified and display advertising.

Showings On Your Property

• First Impressions are lasting. It is to your advantage to keep your home looking its best at all times
  To ensure privacy, you are consulted before scheduling appointments.
• Easy access increases marketability and shortens market time.

Communication Updates

• You are kept well informed on activities and are provided with suggestions and comments on a regular basis until the property is sold and settled.
• Reliable feedback takes the worry and guess work out of selling.
• You will be able to make informed, timely decisions.

Buyer Qualification

• Long and Foster Realtors sales professionals pre-qualify prospects to determine ability, readiness and willingness to buy.
• Pre-qualification allows prospective buyers to take action quickly.
• Screening allows sales professionals to focus attention and energy on matching buyers and properties.