Long & Foster Real Estate, Inc.

Cherry Hill Office

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Information on "For Sale By Owners". 


Dear Homeowners:

If you decide to market your own property, consider the following 20 steps that you must take in order to get the job done.

STEP #1: Conduct your own mini walk-through inspection. Make notes of all items that need repair or improvement. Your check list might include:
  • Fresh, clean paint throughout.
  • Clean windows and window coverings throughout.
  • Well manicured lawn and yard.
  • Plumbing and all appliances in working order.
  • A well organized, clean garage.
  • All sealants (window, tub, shower, sink, etc.) in good condition.
  • Roof and gutters in good condition; no repair needed.
 
STEP #2: Make all necessary repairs and improvements before you begin to advertise your property.
 
STEP #3: Carefully research information regarding the prices and terms of sales in today’s real estate market. Investigate recent sale prices for properties similar to yours in your immediate area. Then establish a realistic price for your property based on that information.
 
STEP #4: Meet with local lenders and determine financing alternatives for your prospective buyer.
 
STEP #5: Determine which newspapers will best advertise your property. Call them for rates and deadlines.
 
STEP #6: Establish an advertising budget.
 
STEP #7: Prepare a professional, attention-getting advertisement that will attract the right buyers to  your property. Place your ad in the newspaper(s), Real Estate Magazines, and Cable.
 
STEP #8: Prepare a plan to reach those out-of-town buyers who account for a portion of today’s home purchasers.
 
STEP #9: Purchase an eye-catching and weatherproof yard sign; install it in the front of your property.
 
STEP #10: Purchase special "open house" signs and install them in paths that lead from main roads or thoroughfares, through the neighborhood, and to the property.
 
STEP #11: Schedule and conduct open house "weekdays" as well as open house weekends. Make your property more inviting by placing freshly cut flowers in several rooms. You might burn scented candles in the living room, kitchen and baths. The aroma of freshly baked bread or cookies also add to the ambiance of your property.
 
STEP #12: Be available at all times so that you can walk through the property with prospective buyers to answer their questions and offer information about local schools, parks, transportation, shopping, churches, etc.
 
STEP #13: Learn how to separate the "lookers" from qualified buyers. Ask for names and phone numbers and be sure to follow up with telephone calls.
 
STEP #14: Be prepared to negotiate with the buyer(s) as though you are an impartial third party. Remain calm and refrain from any emotional outburst that might spoil a sale.
 
STEP #15: Obtain all forms necessary for the legal sale of real property such as: Deposit Receipt & Offer To Purchase; Buyer’s Cost Sheet; Seller’s Disclosure Form as in our increasingly litigatious society, it is imperative that all known defects be disclosed to the buyer(s).
 
STEP #16: Determine the type(s) of financing that you are willing to consider such as: FHA, VA, Seller Carryback First Mortgage, Conventional Loan with Seller Carryback Second Mortgage, and "Wrap Around" Mortgage.
 
STEP #17: Negotiate with the buyer(s) all final terms of the sale including price, financing, inspections, date of closing, date of possession and other pertinent considerations.
 
STEP #18: Plan a final walk through with the buyer(s) before the settlement process is complete in order to resolve any disputes. Have a witness present.
 
STEP #19: Provide a termite-free Certificate to the buyer(s).
 
STEP #20: While you are marketing your current property, locate and negotiate to purchase your next home. Attempt to schedule both transactions so that they close simultaneously. In this way, you and the buyer are able to move at the same time.

 

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Robert Latigona © 2006

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